The queen of style. Born an archduchess of Austria, crowned Queen of France, remembered as the most fashionable woman of her century.
A signature from Fontainebleau.
The Marie‑Antoinette logo is inspired by her own monogram as it can still be found in the Palace of Fontainebleau, the residence of French monarchs from Louis VII to Napoleon III. Louis XVI and Marie‑Antoinette paid their last visit there in 1786, on the eve of the Revolution.
Two interlaced letters, M and A, drawn with the poise of an eighteenth-century engraving — and at home on a perfume bottle, a hangtag or a phone case.
Three words that sum up the brand. Marie‑Antoinette did not follow fashion; she made it. The tagline invites every woman to do the same — to dress, live and enjoy life on her own terms.
Feminine without being fussy. Luxurious without being loud. Confident, always.
“She was not a guilty woman, neither was she a saint; she was an upright, charming woman, a little frivolous, somewhat impulsive, but always pure … proud and full of energy, a thorough woman in her winsome ways and tenderness of heart.”
Maxime de la Rocheterie · The Life of Marie‑Antoinette
A name everyone knows. A style no one else has.
Instantly understood. Marie‑Antoinette means Paris, Versailles and French elegance in every language — no explanation needed at the point of sale.
Made for women’s lifestyle. Beauty, fashion, accessories, home and gifting: the categories where a feminine, premium brand sells.
A complete design system. A style guide with hundreds of ready-to-use artworks, patterns and trims, refreshed regularly by our in-house designers.
Protected and supported. A registered trademark managed by Tempting Brands AG, an experienced licensing team and a clear approval process.
A brand with je ne sais quoi.
Marie‑Antoinette is licensed to manufacturers, distributors and retailers around the world — for fragrance, fashion, accessories, home and more.
Licensed across women’s lifestyle.
Fragrance & beautyPerfume · make-up · skincare
Bags & leather goodsClutches · handbags · wallets
Fashion & footwearShoes · apparel · hosiery
Home & livingBed linen · cushions · candles
TablewarePlates · cutlery · linen
TravelLuggage · weekenders · pouches
EyewearSunglasses by Primetta
Gifts & gourmetGift bags · macarons · stationery
Fragrance & beautyPerfume · make-up · skincare
Bags & leather goodsClutches · handbags · wallets
Fashion & footwearShoes · apparel · hosiery
Home & livingBed linen · cushions · candles
TablewarePlates · cutlery · linen
TravelLuggage · weekenders · pouches
EyewearSunglasses by Primetta
Gifts & gourmetGift bags · macarons · stationery
Everything you need to design a collection.
Compositions, patterns, monograms, ornaments, signatures, phrases, pictures and palace views — plus a full chapter of garment accessories: labels, hangtags, rivets, buttons, zipper pullers and buckles.
Licensees and representatives receive the latest edition with all high-resolution artworks, free to use.
- 215
- Pages in the current edition
- 200+
- Artworks and product concepts
- 37
- Pages of garment accessories alone
Four steps to the shelf
- 01
Enquire
Tell us about your company, your product category, your territory and your channels.
- 02
Agreement & style guide
The licence defines categories, territory, channels and term. You receive the full Marie‑Antoinette Style Guide.
- 03
Design
Build your collection from the artworks, patterns, phrases and trims, with guidance from our designers.
- 04
Approval & launch
Concepts, pre-production photos and final samples are approved by Tempting Brands. Then the products go to market.
From Paris to the world.
Marie‑Antoinette products are made and sold by licensees in a growing number of countries — most recently the sunglasses line launched by Primetta in the summer of 2025.
Tell us about your idea
Manufacturers, retailers, distributors and agents: a short outline is enough. We will come back to you as soon as possible.
Or write to licensing@temptingbrands.ch.
